Built for referral trust and longer cycles
Commercial legal work - contracts, employment under the Fair Work Act 2009, shareholder and JV agreements, small-cap M&A, leasing, disputes, IP, franchising - is largely referral- and reputation-driven. The website rarely closes the deal alone; it confirms a recommendation, justifies a quote, and signals depth. That's a different design brief from family or criminal - and getting it wrong loses warm referrals you never knew you had.
What we engineer into every commercial-law site
- Service-area pages with genuine depth - contracts, employment & workplace, commercial disputes, business sale & acquisition, shareholder agreements, JV / collaboration, commercial leasing, IP & trade marks, franchising, privacy / data, insolvency / restructuring
- Sector pages where the firm has a real focus - construction, hospitality, professional services, tech / SaaS, healthcare, NDIS providers, primary industries, financial services
- De-identified case studies / matter examples (Conduct-Rules-safe, with appropriate consent) - referrers verify these before sending a client
- Authority content hub - plain-English guides on directors' duties, restraint of trade, unfair dismissal, due diligence, IP assignment, ASX small-cap obligations, modern slavery compliance
- Team pages that sell the lawyer, not the firm - commercial buyers buy a named partner; named-partner pages and bios are the most-viewed pages on commercial firm sites
- Referral-source-friendly UX - accountants, brokers and bankers should be able to send a one-page link that does the explaining work for them
- Fee transparency on the productisable items (company set-up, simple contracts, trade-mark applications) and honest hourly/scoping bands for complex matters
- Mobile + desktop dual optimisation - commercial buyers often research on desktop at the office, then forward to the partner on mobile
What it does for your enquiries. Commercial is the practice area where the topic-cluster content hub earns its keep most clearly - long-form guides build the authority that bankers, accountants and other referrers actually verify before sending a client. The hub also captures the long tail of specific commercial searches ("shareholder agreement lawyer Sydney", "unfair dismissal solicitor Melbourne") with non-trivial volume.
City matrix pages in this system
Active matrix pages - see them or commission your own:
Commercial lawyer - Sydney + Melbourne · Brisbane · Adelaide · Perth (on request)
Where this fits in the bundle
A commercial-law site typically lands in the Practice or Growth band ($8–14k or $15k+) depending on practice depth and sector focus. Pairs naturally with:
- Legal Content Writing - the highest-leverage service for this vertical; long-form authority content compounds and earns links from accountants/business media
- Practice-Area Page Systems - service × sector matrix
- Law Firm Website Design - named-partner team pages and credibility architecture matter more here than in other verticals
- Legal SEO - though commercial often ranks more on content authority than local-pack
Useful reading: how to choose a legal web agency · Conduct-Rules-safe marketing.
FAQ
Should commercial firms publish pricing?
Selectively. Fixed-fee items (company set-up, simple contracts, trade-mark applications) convert with prices shown. Complex matters should give honest scoping bands or hourly rates rather than "request a quote" - commercial buyers respect honesty and discount opacity.
Does SEO matter for commercial work, or is it all referrals?
Both. Even referred prospects Google the firm before making contact - the site has to confirm credibility on the next click. And many specific commercial searches ("shareholder agreement lawyer Sydney", "Fair Work Act lawyer", "trade mark Australia") have meaningful volume.
Do sector pages really matter or is it just SEO theatre?
They matter - both for SEO (long-tail capture) and for referrer trust ("look, they understand my industry"). But they only work if they're genuinely deep; a one-paragraph "we work with construction clients" page is worse than no sector page at all.
Will the site support a multi-partner team page architecture?
Yes - named-partner bios with practice-area focus tags, individual contact, and (where appropriate) practice-area specialisation cross-links. The partner pages are often the second-most-viewed page on a commercial firm site.