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Services · for Australian law firms only

Website design & marketing services for Australian law firms

Eight focused services - every one built for how Australians actually find, vet and contact a lawyer. Transparent bands, no lock-in, no generalist guesswork, and an honest free audit before you spend a dollar.

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Why this list, not a generalist's

Same services as a generalist agency. Different result, because they're built only for law firms.

Every service below exists because of how Australians actually buy legal services - on a phone, often under stress, always inside rules a generalist learns on your budget. Here's where focus changes the outcome.

What matters for a law-firm site
Generalist agency
Specialist (us)
Knows the Solicitors' Conduct Rules & Law Society advertising guidance
Learns on your budget
Built in from page one
Has a practice-area × city page system that ranks
One "Services" page
A real matrix - see our page system
Understands legal intake (mobile-first, urgent, scared)
Generic forms
Engineered for legal enquiries
Tracks the metric that matters
"Traffic" and "impressions"
Booked consultations by practice area
You own site, content, domain & hosting
Often locked in
Yours from day one, exportable
Pricing transparent up-front
"Request a quote"
Published bands, fixed scope in writing
01 / Service

Law Firm Website Design

Custom, fast, credibility-first websites built to convert legal enquiries - not to win design awards a prospective client doesn't see.

What you get

  • Custom design (no recycled template) on a fast, secure stack
  • Mobile-first build - most legal enquiries begin on a phone, often urgently
  • Credibility architecture: admissions, focus areas, outcomes, team, process
  • Conversion paths: persistent click-to-call, short enquiry forms, clear next step
  • LegalService & LocalBusiness schema, Core Web Vitals tuned, on-page SEO
  • WCAG 2.2 AA accessibility as standard
  • You own the site, content and domain - exportable, no lock-in
What it does for your enquiries. A stressed person searching for a lawyer at 11pm decides in seconds whether you look credible and whether they can reach you. We engineer both decisions in your favour, on the screen they're actually using.
law firm website designsolicitor websiteattorney web design Australiacustom legal website
Lawyer working with legal references at desk
From $4–7k · custom solo-firm site
Family lawyer reviewing documents
Scale lever · practice × city matrix
02 / Service

Practice-Area Page Systems

The structural advantage. One "Services" page cannot rank for "family lawyer Parramatta", "drink driving lawyer Adelaide", "conveyancing solicitor Geelong". A page system can.

What you get

  • Practice-area pillars - Family, Criminal, Conveyancing, Wills & Estates, Personal Injury, Commercial
  • City pages for Sydney, Melbourne, Brisbane, Adelaide, Perth - and the realistic suburbs you service
  • Genuine, distinct content per page - no thin templated filler (Google penalises it, prospects sense it)
  • Topic-cluster internal linking concentrating authority on your money pages
  • LegalService, LocalBusiness and FAQ schema on every page
What it does for your enquiries. Each page captures a specific high-intent search a generalist page never could - the firms that quietly dominate local legal SERPs win on structure, not budget.
practice area pageslaw firm landing pages[area] lawyer [city]local legal SEO pages
Law office with books and Lady Justice statue
Compliance moat · ASCR-aware copy
04 / Service

Conduct-Rules-Safe Content

Marketing copy that converts and stays inside the Australian Solicitors' Conduct Rules and Law Society advertising guidance - the fence a generalist copywriter cheerfully crosses.

What you get

  • Outcome and experience framed accurately - credible, not prohibited "guarantees"
  • "Specialist / expert / Accredited" wording used only where actually permitted
  • Testimonial & review presentation structured to applicable state guidance
  • Clear, defensible scope and disclaimer language on every conversion page
  • A documented copy rationale you can hand to your PI insurer
What it does for your enquiries. Prospects trust a firm whose site reads like a competent, careful lawyer wrote it - because that's exactly the signal it sends. Conversion goes up and compliance risk goes down.
law firm marketing complianceASCR websiteLaw Society advertisingsolicitor website copy
05 / Service

Intake & Enquiry Conversion

Ranking and design get a stressed person to your site. Intake design is what turns them into a client instead of a bounce.

What you get

  • Persistent, tap-friendly click-to-call on mobile (the dominant legal enquiry path)
  • Short, reassuring enquiry forms - only what intake genuinely needs
  • Matter-aware routing so the enquiry reaches the right person fast
  • Expectation-setting microcopy: confidentiality, what happens next, response time
  • Auto-acknowledgement and a simple follow-up flow so no enquiry goes cold
  • Event tracking - so you know which pages and practice areas actually produce clients
What it does for your enquiries. Most small-firm sites can meaningfully lift enquiry rate without any more traffic - converting the visits you already earn is the cheapest growth available.
law firm intakelegal enquiry formclick to call lawyerlawyer website conversion
Attorney reviewing documents at desk
Conversion-first · enquiries over traffic
Justice figurine on lawyer's desk
AU hosting · real human support
06 / Service

Hosting & Care Plans

A law-firm site holds confidential enquiries and is judged on trust. It cannot be slow, hacked, or down - and you should never be talking to a chatbot when it is.

What you get

  • Secure, performance-tuned Australian hosting with SSL
  • Daily backups with rapid, tested restore
  • Proactive software updates and security hardening
  • Uptime & form monitoring - we often know before you do
  • Monthly minor content changes (the everyday edits firms actually need)
  • A real human who knows your site - not a queue ticket
What it does for your enquiries. A working site that loads fast, doesn't break, and is supported by someone who answers - the difference between a marketing asset and a liability that quietly drops leads.
law firm hosting Australiawebsite care planlegal site maintenancesolicitor website hosting
07 / Service

WCAG 2.2 AA Accessibility

For a law firm, an inaccessible website is the one professional-services site where "people couldn't use it" is most likely to come back with your name attached.

What you get

  • Semantic structure, keyboard operability and visible focus states
  • Sufficient colour contrast and scalable, readable typography
  • Descriptive alternative text and accessible, labelled forms
  • Screen-reader testing on the critical enquiry paths
  • Accessibility statement and a remediation route for any issues raised
What it does for your enquiries. A larger reachable client base, reduced discrimination-law exposure, and better SEO - accessible markup is largely the same markup search engines reward.
WCAG 2.2 AAaccessible law firm websitewebsite accessibility AustraliaADA compliant lawyer site
Legal professional writing at desk
WCAG 2.2 AA · built in, not bolted on
Lawyer reading case files
Plain-English · accurate · linkable
08 / Service

Legal Content Writing

The firm that clearly answers the question a worried person is Googling at 11pm earns both the ranking and the trust. Most legal content does neither.

What you get

  • Practice-area guides that feed the page system and answer real client questions
  • "What happens if…", process explainers, cost/timeline content - the high-intent questions people actually search
  • Linkable assets (local-process explainers, checklists) that earn relevant backlinks
  • Conduct-Rules-aware framing on every piece - no prohibited claims
  • Plain-English tone that builds trust instead of performing expertise
What it does for your enquiries. Accurate, plain-English content compounds - the topical depth a single services page can never build, and the credibility a referrer verifies before sending a client.
legal content writinglaw firm blogsolicitor content marketinglegal copywriter Australia
Bundled, not siloed

We don't sell these eight services as eight invoices

Most firms need 4–6 of the services above working together. We bundle them into three honest, transparent bands - fixed scope in writing, no "request a quote" runaround.

Launch

$4–7k

Solo practitioners getting online properly.

  • Website Design (01)
  • One practice-area + one city page (02)
  • Intake & click-to-call (05)
  • WCAG, schema, on-page SEO (07)
  • 3 months care plan (06)
Start here

Practice

$8–14k

Small firms competing on Google.

  • Everything in Launch
  • Up to 6 practice-area × city pages (02)
  • Legal SEO + Google Business Profile (03)
  • Conduct-Rules content per area (04)
  • Conversion tracking set up
Most firms choose this

Growth

$15k+ + retainer

Multi-area / multi-location firms.

  • Full practice-area page system (02)
  • Ongoing SEO + content retainer (03, 08)
  • Conversion testing & reporting
  • Priority care plan (06)
  • Quarterly strategy review
Talk to us

Care plans (hosting, backups, security, support, edits) run from a modest monthly fee and are bundled with every build - see full pricing. You own the site, content and domain - exportable, no lock-in, on any tier.

How it actually goes

From free audit to live site, in five honest steps

1

Free audit

Recorded 10-minute walkthrough of where your current site loses enquiries - and the three fastest fixes. No sales call.

2

Scoped proposal

Fixed scope and fixed price in writing - page-by-page, with what's included and what isn't.

3

Build & copy

Design, Conduct-Rules-aware copy, the page system, schema, accessibility - usually 4–8 weeks for the Practice band.

4

Launch

You own the site, domain, hosting and content on day one. Exportable, no lock-in, ever.

5

Compound

GBP optimisation, review velocity, content cadence and the page-system expansion that turns a launched site into a quietly dominant one over the next 6–12 months. We report on booked consultations by practice area - not vanity traffic.

Pre-sale answers

Frequently asked, honestly answered

How much does a law firm website cost in Australia?

Realistic 2026 range for solo and small-firm sites is $4,000–$25,000. Solo practitioners typically sit in $4–7k (Launch), small firms competing on Google in $8–14k (Practice), and multi-location firms $15k+ with an ongoing retainer (Growth). See the honest cost guide.

How long until I see more enquiries?

Conversion lifts on existing traffic land at launch (intake redesign alone often moves the needle within weeks). Map-pack visibility takes 3–6 months with a strong Google Business Profile and review velocity. Competitive organic rankings for "[area] lawyer [city]" take 9–18 months with the page system, content and link-earning. Anyone promising faster on a competitive term is selling you something else.

Do you handle Conduct-Rules and Law Society advertising guidance?

Yes - every page we write is built against the Australian Solicitors' Conduct Rules and state-specific Law Society advertising guidance (NSW, VIC/LIV, QLD/QLS, SA, WA). It's the single biggest reason generalist-built sites later get rewritten - see the Conduct-Rules marketing guide.

Do I own the site, content and domain?

Yes, on day one - all of it. Site code, copy we write, domain, hosting account, analytics. Exportable on request, no lock-in clauses, ever. Anyone selling you a website who keeps any of that is buying themselves leverage at your expense.

Will the site rank for "family lawyer Sydney" / "criminal lawyer Melbourne" etc.?

Eventually, with sustained effort - these are among the most contested local-commercial terms in Australia. The realistic path is map-pack first (3–6 months), then competitive organic (9–18 months), via the practice-area × city page system + reviews + niche links. We'll tell you honestly in the audit if your specific market and budget can realistically reach top-3 in 12 months.

Can I just buy SEO, without the website?

Sometimes - if your existing site is structurally sound but under-marketed. More often the on-page foundation is the blocker, and SEO spend without fixing it is wasted. The free audit tells you which case you're in before you commit to either.

Do you work with firms outside the capital cities?

Yes. The page-system approach extends to regional centres and suburbs you genuinely service. We don't mass-produce thin suburb pages - Google penalises them and prospects see through them.

What if my market is too small or too contested to justify the spend?

We'll tell you. A focused specialist would rather lose the project than build something that won't earn its keep. The audit returns an honest read on what your market can realistically convert - sometimes the right answer is to lead with Google Ads and reviews for nine months while authority compounds, not to spend on SEO straight away.

Do you also build for barristers, in-house counsel or non-legal businesses?

We work with practising law firms, including sole practitioners, partnerships and small-to-mid firms. We've worked with barrister chambers on similar terms. We don't take non-legal clients - that focus is the whole point.

What's the next step?

Request the free recorded audit. A real human reviews your live site and sends back a 10-minute walkthrough of the conversion, compliance and ranking gaps that matter most for your practice - within one business day, no sales call required.

Pick the right services for your firm - for free

Tell us your practice area, city and current site. We'll send back a recorded audit showing which of these eight services will move enquiries most for you - and the realistic order to do them in.

Get my free audit