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How the approach looks in practice - credibility-first design, the practice-area page system and intake conversion working together.

These are illustrative concept pieces for a new specialist brand, not delivered client projects. Replace with real, attributed case studies (with measurable enquiry/ranking outcomes) before launch - we do not present fictitious clients as real.

Concept: family law firm site

Family law - concept

Reassurance-led hero, urgent click-to-call, parenting/property/separation pillars localised to three suburbs.

ConceptFamily
Concept: criminal defence site

Criminal defence - concept

Mobile-first, “speak to a lawyer now” pattern, bail/traffic/assault pages with FAQ schema.

ConceptCriminal
Concept: wills and estates site

Wills & estates - concept

Trust-forward, plain-English explainers, probate & estate-dispute content cluster.

ConceptEstates
Concept: conveyancing site

Conveyancing - concept

Price-transparent, process-timeline led, buyer vs seller paths by city.

ConceptProperty
Concept: personal injury site

Personal injury - concept

No-win-no-fee framing (Conduct-Rules-aware), outcome stories, claim-type pages.

ConceptInjury
Concept: commercial law site

Commercial - concept

Authority-led, sector pages, contract/dispute/employment clusters for referral trust.

ConceptCommercial

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