The generalist tax
When a generalist agency takes a law firm, the firm pays a hidden tax: the agency learns the Solicitors’ Conduct Rules, the advertising guidance, the practice-area page patterns and legal client behaviour on that firm’s budget and risk. Most never really learn it - they ship a pretty site that markets in ways a regulator might not love and converts worse than it should.
What focus buys you
- Compliance as default. We build to the Conduct Rules and Law Society guidance from the first wireframe - see Conduct-Rules-Safe Content.
- Proven patterns, not experiments. Practice-area page templates, intake flows and schema refined only on legal sites - no starting from zero.
- The right model. Legal buyers research on Google and through referral; the EMD-specialist structure is built precisely for that journey.
- Aligned incentives. One vertical means our reputation rises and falls with law-firm outcomes specifically.
This is a focused specialist practice operating as [Your Agency]. Replace this section with your real team, admissions/credentials and genuine client outcomes before launch - the playbook’s trust signals only work when they’re true.
How we work: a free audit → a fixed-scope written proposal → build → measure enquiries, not vanity metrics. We validate search demand before building pages, and we’ll tell you honestly if your market is too thin to justify the spend.
